Effective and logical media planning on what medium will be used for film production is important. Use posters as a media planning tool for your movie. There are several considerations you need to consider when using posters to achieve the desired results. These are mainly focused on the target audience and the poster ad as your medium of advertisement. Here are points you need to remember when deciding to use posters as a media tool in promoting your film production.
Points to Remember
Specific Identity of The Target Market
Always know your audience. Research for their identity and cater to what they want. The audience can be categorized into groups of different characteristics. Have different poster ads for each market category so you could present a clear message by avoiding vague ads not appropriate to your specific audience. It is important you have the bull’s eye hit by being more precise in creating your poster ads.
Target Number of Market
The exact numbers of expected sales result depend on the target number of the market you have estimated. There should be an estimated number of people that you expected to see your poster ads. Do feasibility studies or research about venues where the most number of people are visiting then make a plan of putting your poster in that place.
Potential Market to Movie-goers
As part of your media plan, the market you have on your poster ads must be moved to buy your tickets and watch your movie. Make campaigns that will ensure you get your market as a real audience. Do promotions like contests, ticket give-away, or short film preview that will give them a hint on what they are going to see in your movie.
Effectiveness of The Poster Ads
Make sure you create effective poster ads. Displaying them will be worthless if it can’t get the attention of your potential market. Upon finishing the design for your poster, do a presentation of your poster advertisement to a random audience. Ask their opinion about your print material, whether they liked it or if it caught their attention and stirs up interest in seeing the movie.
When creating your posters, the first consideration before you make your design is your audience. Don’t be a risk-taker by using unplanned media promotions. Make an effective plan for your film promotion with the guidelines mentioned above for your poster.